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Cumi India's Global Strategy: The China Puzzle - TN
作者姓名:S. Ramnarayan; Charles Dhanaraj; Krithiga Sankaran;
 商品編號:8B13M023
出版日期:2013/04/24內容長度:22 頁

Teaching note for product 9B13M023.

Cumi India's Global Strategy: The China Puzzle
作者姓名:S. Ramnarayan; Charles Dhanaraj; Krithiga Sankaran;
商品類型:Case (Field)商品編號:9B13M023
出版日期:2013/04/24內容長度:16 頁

Carborundum Universal Murugappa International (CUMI) was a leading abrasives manufacturing company based in India with global operations in Russia, South Africa and China. In the global abrasives business, China held 50 per cent of the raw materials for the industry. China was also the largest market for abrasives worldwide and was expected to contribute to one third of the global demand for abrasives. CUMI had the vision to become a global leader .....more

Embrace (A): Opportunity Identification
作者姓名:Mridula Anand; Anand Nandkumar; Charles Dhanaraj;
商品類型:Case (Field)商品編號:9B13M004
出版日期:2013/04/16內容長度:7 頁

The Embrace case series provides an engaging context to understand social innovation, by taking students through a sequence of critical decisions from opportunity analysis and market feasibility study to formulating a competitive strategy and developing business models for growth. The focus of the case is on an innovative idea to solve the problem of a high number of fatalities in premature births in rural India, and the potential for an affordable .....more

Embrace (B): Opportunity Assessment
作者姓名:Mridula Anand; Anand Nandkumar; Charles Dhanaraj;
商品類型:Supplement商品編號:9B13M005
出版日期:2013/04/16內容長度:6 頁

Part B of a four-part series, which also includes 9B13M004, 9B13M006 and 9B13M007.

Embrace (C): Competing with Incumbents
作者姓名:Mridula Anand; Anand Nandkumar; Charles Dhanaraj;
商品類型:Supplement商品編號:9B13M006
出版日期:2013/04/16內容長度:5 頁

Part C of a four-part series, which also includes 9B13M004, 9B13M005 and 9B13M007.

Embrace (D): Building the Business Model
作者姓名:Mridula Anand; Anand Nandkumar; Charles Dhanaraj;
商品類型:Supplement商品編號:9B13M007
出版日期:2013/04/16內容長度:6 頁

Part D of a four-part series, which also includes 9B13M004, 9B13M005 and 9B13M006.

Embrace (A), (B), (C), (D) - TN
作者姓名:Mridula Anand; Anand Nandkumar; Charles Dhanaraj;
商品類型:商品編號:8B13M004
出版日期:2013/04/15內容長度:16 頁

Teaching note for products 9B13M004, 9B13M005, 9B13M006 and 9B13M007.

Novartis in India: Innovation versus Affordability - Teaching Note
作者姓名:Anand Nandkumar; Charles Dhanaraj; Mridula Anand;
 商品編號:8B12M111
出版日期:2013/01/17內容長度:10 頁

Teaching note for product 9B12M111.

Bayer Cropscience in India (A) and (B) -TN
作者姓名:Oana Branzei; Charles Dhanaraj;
 商品編號:8B10M061
出版日期:2012/09/21內容長度:11 頁

Teaching note for 9B10M061 and 9B10M062

Centre for Cellular and Molecular Biology: The Commercialization Challenge - TN
作者姓名:Nita Sachan; Anand Nandkumar; Charles Dhanaraj;
 商品編號:8B11M064
出版日期:2012/07/16內容長度:7 頁

Teaching note for product 9B11M064.

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